About Never Not Collective

Never Not Collective seeks to tell the stories of everyday people doing great things, brave things, things that are challenging, engaging, and gratifying-regardless of “success.” Action is exciting, but we believe that people, with all their complexity, faults, and flaws, are at the heart of every compelling story. Our deep commitment to collaboration stems from diverse backgrounds in writing, photography, video, multi-media, and analytics. This fusion of unique perspectives helps Never Not create refreshing content that connects with viewers.

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Featuring: Pretty Strong Film

From 5.13 big walls in Yosemite to 5.14 sport climbs in Mexico to V14 boulder problems in Colorado, Pretty Strong follows eight of the world’s strongest female climbers as they explore new climbing areas, send hard projects, and push the boundaries of the sport and themselves. Putting badass ladies front and center, this film is about some of the best climbers in the world—some you know, some you don’t—doing what they do best: crushing hard rock climbs. Your palms will sweat from the dizzying heights, your imagination will expand with the breathtaking landscapes, and your motivation will soar from the determination and try-hard of these strong women. The climbers featured include Nina Williams, Katie Lambert, Daila Ojeda, Hazel Findlay, and more. Pretty Strong is a climbing film about women, by women, and for everyone.

The Pretty Strong World Premiere is January 10, 2020, at Colorado’s Boulder Theater. You can buy tickets here.

We’re also booking film tour stops after the premiere in the U.S. and abroad.
Learn more about how to host a show in your town here.

Fun Fact: Pretty Strong all started with YOU. We ran a Kickstarter campaign in 2017 which made the whole thing possible. Check it out here.

We’d also like to say thanks to our sponsors: REI, Mountain Hardwear, Black Diamond, Fat Tire, Organic Climbing, USA, Sea to Summit, and Cadence.